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Collaborative cosmetics line sold to Phan's subscription box company.
October 12, 2015
By: Christine Esposito
According to several reports, L’Oréal USA has pulled the plug on its deal with Michelle Phan, the YouTube sensation who signed a major deal with the cosmetic giant back in 2013. In 2013, Phan and L’Oréal launched Em, a beauty line sold online. The collection has been sold to Ipsy, a subscription box company that Phan founded in 2011. According to Forbes, Ipsy raised $100 million last month to value the company at over $500 million.
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